People-centered Design

Welcome

Which People?

Whereas we used to think we were designing a product or an interface for a user, we now think of experience design. As a consequence we have to recognise that products affect the experiences of many more people than just the user.
Where does experience start and stop? Few products exist in isolation of a broader context filled with (and interacting with) other people and other products and services.

Experience is infinite

Business and technology

Product design is a complex balancing of conflicting constraints and what works for a product idea in one company might be very different than would work for the same idea in a different company. Given that – does it really make sense to say the design is centred on anything?
Design is a very slippery word and so it is necessary to take some space to define what we mean by it. This section will look at many varied facets of design and the experience of design across many different products and services.

Design?

Making things better?

Are we (UX, design and product management professionals) expending enough energy on reflecting on what works and what doesn't. Today it still seems to be the case that people argue for the financial (commercial) benefits of UX or of design, without addressing the question about the quality of that design that might be needed for those benefits to accrue.
Increasingly the experiences we are designing products for entail the collection and sharing of lots of data. As well as the broader questions about who owns the data, there is also the need for the presentation of data to be designed and it isn't obvious that traditional design methods address this very well.

What is the role for data and AI?

Customer Encounters

Don’t write interview guides

The importance of empathy

Locomotive maintenance

Harmony Remotes

Vocera communicators