We went back to the hotel and I was outside and I saw this Chinese father with their son who was super special needs and he couldn’t communicate. The father was amazing with him.
I went back inside to get my jacket and I ran into the mother with the son in the elevator. I happened to have a UE t-shirt on and I looked over and she was in the corner of the elevator and her son was there with her. She wasn’t making eye contact, I wasn’t sure if it was a culture thing. But she had one of my products in his chair; the UE roll. I didn’t know she spoke English or anything so I pointed to the roll and then my logo. She then dropped, she started crying. She told me that the UE roll was her son’s most prized possession and that he listens to music all the time; it calms him down.
Doug Ebert
Meet the creator of the UE Boom
Remix Magazine