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People-centered Design

  • People
  • Design
  • Business
  • More …
    • Thinking about AI
    • Prototyping UX
  • People
  • Design
  • Business
  • More …
    • Thinking about AI
    • Prototyping UX

Making things better?

or making better things?

Maybe the tagline would be better if we added some words to it “Improving the quality of our reflections on the quality of (user) experience design”.

The often-overlooked question is whether we (UX, design and product management professionals) are expending enough energy reflecting on what works and what doesn’t. Today it still seems to be the case that people argue for the financial (commercial) benefits of following a UX process  or of design in general, without addressing the question about how we can ensure the quality of that design process and how that quality affects the financial benefits that are due. 

Two ideas are important in addressing this question:–

  1. are we talking of the quality of the design, the design process or the resultant experience? And if we are looking at the experience, then whose experience?
  2. how do we address the subjectivity inherent in judging the quality of creative artefacts? Which leads on to the question as to who should be the judge of ‘design quality’?

A recent job advert I saw had quality management as a responsibility, defined as “Experience Design quality management – ensure all design is accurate and in line with our design guidelines.”  This is a very internal sense of quality and it doesn’t address the question of the quality of the actual user experience.

These ideas and questions bring us to the heart of people-centred design.

Zyliss Kitchen Gadgets

Making a new family of kitchen gadgets could not just be about an easy grip … observational research in people’s homes while they were cooking highlighted the role of family and cooking together (with children joining in especially). And, of course, the inevitable need to make clean up fast. Innovations that resulted from these insights included a salad spinner with an integral brake and a potato masher with no enclosed spaces to trap potato.

Harmony Design Culture

As well as the usual processes of research and design, the team at Harmony developed a set of rules in which all the team were required to have regular customer encounters – from senior leadership down to junior engineers.

Usability considered harmful …?

Not necessarily the same as gathering input from users, ‘usability’ often implies a rigorous testing of a product or interface (in A-B testing or similar). But such rigorous, data-driven processes can arguably be quite detrimental to successful product or service design.

The importance of empathy

Who needs to understand who? But with whom? Most work focuses on our empathy with our customers or users, but it may often be the case that we need empathy with our colleagues even more.

THE HAZARDS OF USER DATA AND FEEDBACK …

It seems almost sacrilegious to say it, but I think it is really important to maintain significant caution around data obtained from user feedback, testing or group discussions. Too often I hear people proudly say that all their design decisions are based on feedback from users, or one hears leadership asking that all the design decisions be based on documented data from user feedback. These attitudes are, of course, well-founded, but at the same time they are seriously misguided – and for a number of different reasons …

Delivering radiation therapy

Improving the radiation therapy experience from a people-centred approach requires the utmost clarity on which person to centre upon.

What is the role for data and AI?

Design?

Business and technology

Experience is infinite

Which People?

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© 2026 David Gilmore