People-centered Design

What is the role for data and AI?

 

Increasingly the experiences we are designing products for entail the collection and sharing of lots of data. As well as the broader questions about who owns the data, there is also the need for the presentation of data to be designed and it isn’t obvious that traditional design methods address this very well.

Business and technology

Product design is a complex balancing of conflicting constraints and what works for a product idea in one company might be very different than would work for the same idea in a different company. Given that – does it really make sense to say the design is centred on anything?

UX strategy or Design Strategy?

Brand strategy and design strategy seem to be well understood terms, but the idea of an experience strategy seems to be a step too far for many (is it not just the same as one these other two?).

GE Activepoint

What happens when you change from a GUI-element that directly controls a physical part of the industrial system to an industrial internet, digital manipulation that the system itself understands and can adjust? What happens when your industrial plant has some intelligence about what it is meant to be doing?

The Compelling Touchscreen

The importance of empathy

Who needs to understand who? But with whom? Most work focuses on our empathy with our customers or users, but it may often be the case that we need empathy with our colleagues even more.

A map of whose journey?

Journey maps, experience roadmaps, customer experience journeys are all common tools nowadays, but a key question that needs to be asked is "whose journey are we mapping?" and is that the right person?

Making things better?

Design?

Business and technology

Experience is infinite

Which People?