People-centered Design

Medical Equipment

Doctors and nurses see the word differently

A traditional focus group approach would create separate groups for doctors and for nurses, but an Unfocus Group mixes them up in the same session and their different perspectives lead to new insights for everyone.

In one example, the doctors were quite surprised when they realised that their own opinion didn’t really matter, because (as the nurse pointed out to them) they wouldn’t use the equipment at all.

Motion management in Radiotherapy

This is another good example of how having the data is only the starting point. Presenting the user with the relevant data in a way which is safe and usable is a much deeper design problem that is usually appreciated.

Racing data

Kevin Richardson (Infragistics) gave a talk at UCDUK15 about the design of data presentation for motor bike racing, which provided a great example of how having the data is only the starting point of the design process.

GE Digital Power

In creating digital HMI for a power plant, it is easy to find constraints pulling in different directions – towards simplification of the HMI and the use of fewer, smaller screens, versus the presentation of more data across more, larger screens. Either is a possible experience that can be designed for, but the whole team needs to know which experience they are aiming for.

Three-ring Binders

Before being engaged on innovation in 3-ring binders, qualitative surveys had found that the snap of the three rings was not a problem for users and we were directed to look for innovation elsewhere.

Zyliss Kitchen Gadgets

Making a new family of kitchen gadgets could not just be about an easy grip … observational research in people’s homes while they were cooking highlighted the role of family and cooking together (with children joining in especially). And, of course, the inevitable need to make clean up fast. Innovations that resulted from these insights included a salad spinner with an integral brake and a potato masher with no enclosed spaces to trap potato.

Locomotive maintenance

In the context of dangerous and heavy machinery much work can only be achieved by working together. Yet, as we try to bring in modern digital technologies we discover that their design is still very much as a personal product to be used by one person.

UX Prototyping

UE Boom design awards

Which People?

UX strategy or Design Strategy?

The importance of empathy

The compelling touchscreen – who benefits?